SOCIAL
RESPONSIBILITY

Here's What We Do Better

STEP 2: CONNECT
"Alone we can do so little; together we can do so much." Helen Keller

Define who your stakeholders are (internal and external)
Understand their importance
Engage with them
STEP 3: DEFINE & PRIORITISE
What are your internal and external stakeholders defining as being critical issues for your business?

What are the issues?
Prioritise the issues
Define an action plan
STEP 4: MONITOR
What gets measured gets done.

What are the essential KPIs that will help you steer your business strategy?
How will you make sure that your impact is truly positive? Really effective?
How do you collect the data?
STEP 5: REPORT
Only when you have achieved something, will it be truly worth it to start talking about it. It will also be useful as a basis for engagement.

Non-financial reporting online (and print) in relevant languages
Carbon Disclosure Project and other surveys
Follow G4 from the Global Reporting Initiative
A FEW THINGS WE LIKE THAT WE CAME ACROSS
Leveraging the power of the tattoo artists' network for skin cancer prevention.
Sol de Janeiro | Brazil | Consumer Goods
Education in Products
Incorporating powerful practical guidance on how to do a self-examination of your breasts in 3 minutes - the time needed for the hair product to work.

Pantène | Argentina | Consumer Goods
Partnership for good
This collaboration between two companies to act on Ebola prevention.*
Easy Taxi, Dettol | Nigeria

*Source Trendwatching Africa Pulse
Stakeholder Engagement
The Simple visualisation of its stakeholders.
ING | Poland | Banking